Once you’ve made the important decision to sell your home, it’s a smart idea to interview at least three potential REALTORS® before deciding on whom to hire. Without any obligation, you can invite local agents to preview your home and prepare a listing presentation. (Referrals, word of mouth, sales presence in your neighborhood, local brokerage websites – are all ways to find a potential REALTOR®.) When agents arrive for the presentation, they will likely have prepared a Comparative Market Analysis (CMA) with data on nearby similar homes that have recently sold. They will also provide you with information on their credentials, a marketing and sales plan for your home, benefits of any company affiliations, and why you should list with them. For your part, it is important to prepare a list of questions to ask in return. Following are some to keep in mind:
- How long have you been in the business?
- How many properties have you or your company sold in the neighborhood?
- How will you market the home?
- Who will photograph my home?
- Will you create a complete address-specific website for my home?
- How else will you market the home?
- How do you feel about Sunday open houses? Who would hold the home open?
- May I see a sample flyer?
- Will you provide me an update on your marketing efforts, as well as an overview of any new comparable active, pending and sold properties?
- Will I work with you or your assistant?
- How will you keep me informed?
- Will you provide references?
- What are the top three things that separate you from your competition?
- How much do you charge?
- What haven’t I asked you that I need to know?
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Posted by:
Noreen Smith
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